GREY AREA x HELMUT LANG

1 November 2012 – 7 January 2013 at Helmut Lang 93 Mercer Street

Art meets fashion for the holiday season, when Grey Area joins forces with Helmut Lang to present installations by Shelter Serra in Helmut Lang boutiques in New York, L.A., and London, along with custom gift items by six other artists. The in-store installations feature vintage car engines crafted by Shelter Serra, cast in colorful resin; Serra’s work plays with cultural archetypes, looking to the past and future. The special items for sale include Shelter Serra’s silicone Fake Roleys in exclusive color combinations, Band-Aid rings by Michelle Lopez, and James DeWoody-designed notecards. Also in store: unconventionally-shaped photo albums by Debra Folz, prints by Andrea Longacre-White stowed away in a Helmut Lang leather envelope, t-shirts designed by Cat Stevens and packaged in Helmut Lang tins, and pocket-sized prints of Emilie Clark watercolors accompanying any gift card purchase.